Raddish Kids

Raddish+
a digital cooking app

UX Research

UX/UI

Prototyping

Information Architecture

The Ask

Conceptualized and developed Raddish+, a digital platform offering a vast library of recipes, cooking skills, and interactive content to expand the Raddish Kids experience.

Business Objective:

  • Enhance Customer Experience: Provide increased value to existing subscribers by offering a digital platform that complements the physical kits, thereby deepening customer engagement and satisfaction.

  • Increase Customer Retention: Reduce churn by providing ongoing value and engagement through the digital platform.

    • Generate Additional Revenue: Explore potential monetization opportunities within the digital platform (e.g., premium content, merchandise, advertising).

    • Expand Product Reach: Introduce past kits digitally to a wider audience, potentially increasing sales of related products.

    • Leverage Digital Platform for Marketing: Utilize the digital platform as a marketing channel to promote new kit launches, merchandise, and other Raddish offerings.

    • Data Collection and Analysis: Gather user data and insights from the digital platform to inform product development and marketing strategies.

My Role

Senior UX/UI Designer

  • Design workshops with CEO, and other stakeholders to strategize and validate value of adding a digital product to the existing Raddish cooking membership

  • Conduced user research, gathered feedback and requirements, created user flows, wireframes and prototype.

  • Finalized a design mockup based on user feedback and provided a MVP future iteration.

My Team

  • Samantha Barnes — CEO & Founder

  • Seth Barnes — CMO & Co-Founder

  • Maegan Zelner — Head of Content & Ops

  • Developers

The Process

Competitive Analysis

User Survey

User Interviews

Phase 2
Strategy & Exploration

Sketches

Wireframes

User Flows

Phase 3
Design

Prototypes

User Testing: First Round

Further Iterations

Phase 4
Launch

Semi-Final Designs

User Testing: Second Round

Future Implementations

Phase 1
Research & Discovery

Survey Results

User Flows

Samantha was involved in every step of the design process. She usually needed to see something to visualize it better before approving next steps. In this case I mocked up the user journeys for two scenarios, a Raddish Kid Member and a Non-Member (aka: Visiting User).

These are the visuals created in one of several iterations before final and MVP designs launched.