From complexity into simplicity

Transitioning into a more tangible phase, I begin creating wireframes, honing designs, and developing prototypes. Every step I take throughout this journey is infused with a commitment to aligning the design intimately with user needs and business objectives, creating a functional and emotional user experience that is useful, usable, and delightful.

• Exploring innovative solutions and sketch ideas.

• Designing user flows based on user personas and CJMs.

• Wireframe, design and prototype.

• UI designs that ensure strong usability metrics.