Finding where business goals and user needs align

Research tells us what and why. Strategy gives us the how. Through a collaborative process, my focus is on where business goals and user needs intersect. Conducting brainstorming sessions, personas, and user flow workshops, I lead UX strategy and implementation to ensure the end result balances user delight with functional utility, ensuring the user experience merges with the strategic goals of the business.

• Deep collaboration with stakeholders, product leaders and team.

• Analyze data, user feedback, pain points, wants and needs.

• Defining user personas and use cases.

• User personas journey mapping.