Examining data and empathizing with the user

My research process dives deep into understanding user behaviors, needs, motivations, and limitations. During the initial discovery phase, I gather all the existing information about the business goals and vision, and review the current status of the product(s) from both a business and user-centered perspective. Using UX research methodology like user interviews, questionnaires, usability testing, competitive analysis, etc allows me to collect more valuable data.

• Identifying and understanding business goals.

• Performing UX Audit and collection usage data and analytics.

• Understanding user behavior, needs and pain points.

• Data analysis and extraction of actionable insights.